Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This foundation is medium coverage lasts nicely throughout the day. I didn’t know this company Almay is owned by Revlon.

It’s does not last all day for me. But neither does Lancôme or Clinique. I use mineral makeup over it. I work 13 hour days. It is all gone by the time i get home. It is matte finish. It is not too heavyweight. It has a great consistency. I am a repeat buyer and have not found anything better overall.

This is a great product for me. It has great coverage for even scars, can be applied as sheerly as desired, truly stays on all day, feels like skin instead of oily foundation and from this vendor at this price, I wish that there had been 10 or 12 bottles to buy..about how much I go through in a year. It also dries quickly, so smooth on quickly so there is little overlapping and chance for dark spots which can be a little difficult to correct in a hurry. Because it does dry quickly, dressing and other makeup application is sooner, a plus I feel. Soap and water are not the best options for removal. I use some of the Loreal cleansers, sometimes a homemake sugar scrub; experiment and find your favorite. Try what you have first. Warm 280 is a great color for those of us who are somewhat fair and have some pink in our skin; I hope there is more available soon. Thanks to Amazon and vendor!!!

I have no complaint about the product, because I love Almay products. The delivery of the package was concerning. I heard something hit the porch and when I looked out the door to see what was going on, there was my package. The bottle could have easily broken. A knock on the door or a doorbell ring would have been nice. Neither of those happened, just a plop on the porch.

I have tried so many different foundations and always end up coming back to this one! I have sensitive acne prone skin and this never makes me break out plus always stays on throughout the day. Looks the same at night as it did when I put it on. I’ve even gone swimming with it on before and it was fine. Great stuff!

I have no idea why my local CVS stopped carrying this. Ive heard Revlon bought out Almay (?), so maybe that has something to do with it, not sure. Ive used it for years, its the ONLY make up that doesnt make my skin break out or get hot from a reaction or look oily or look flakey. I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and medium or warm colors look like I have paint on my face. The neutral is just right. The makeup is fairly sheer, so it looks more natural, but you can layer in spots if you have broken capillaries or breakouts. (I would say its not the best if you need a heavier cover up, but it works for light cover up.) In addition to having sensitive skin, I have combination skin, so it gets oily patches AND flaky patches occasionally, but this makeup doesnt emphasize or exacerbate either problem. (Looks best if you apply it when youve freshly washed and moisturized.) In spite of all of my skin issues (now add aging to the mix), I get a LOT of compliments on my complexion, so from that Im guessing the makeup is sheer enough to look natural but pigmented enough to smooth any imperfections. The only thing Im bummed about is that it used to have an SPF rating, and it doesnt anymore. I think I read that the SPF factor (15) was no longer considered high enough to qualify for a rating label, but Im not sure how accurate that is. The whole reason I started wearing it was because I wanted something that was like a tinted sunscreen but for sensitive skin. I hope they keep this product going, I dont know what else I would be able to use...!

I wish there was a full-coverage foundation for normal/combo skin out there that didnt make my skin feel dry or greasy. This foundation looked way too yellow for me when I held the bottle up to my face for color comparison. However, it blended in surprisingly well and looked natural. It seemed to stay smooth (no creasing) despite my lines and wrinkles. Does not cover blemishes and discoloration; need to use full coverage concealer for that.

I have been an Almay fan for years, but somehow this product never made it into my make-up kit! My fair to medium complexion is still on the oily side even at 50+ yrs old! Reddish areas around my nose and chin prompted me to purchase the Ivory to use as a concealer. The Natural is a perfect color for me. This really is a lasting product. Typically my make-up begins to melt after 4 hours, but with TLC I find no need to touch up for 8 to 10...and then it is just a couple presses of blotting paper and a dusting of powder and Im good for a couple more hours.

A little thick

Ive used this for years over sunscreen. It covers my melasma decently and blends well with my skin tone. It does not look heavy or exemplify my wrinkles.