Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Love the coverage. Long lasting. Great shade for ivory skin tone, no pink color in it! Please continue to carry this foundation in this color.

I like the color, applicability, and feel of this foundation. I have many allergies, and this foundation has never made my face break out. I get a lot of compliments on my makeup, and I credit this blendable, lightweight, and smooth foundation for that.

Im picky. Or maybe my skin is picky. Its very fair, very sensitive and prone to redness. For this reason I hadnt been able to find a foundation that works for my skin until I tried this. A lot of foundations seem to cling to dry patches I didnt even know I had on my face, and I end up looking worse than I did without makeup. This foundation really is amazing. Doesnt irritate my skin, doesnt cause any breakouts and looks really natural. The Ivory may be a tad too dark for my really white skin in the winter (mixed with a little moisturizer fixes this issue for me) but probably will just right for the summer. I would say this is maybe light to medium coverage. It looks like my skin but better, which is probably what we all want when wearing foundation. And the price is so reasonable, considering Ive paid much more on a ton of other foundations. If your skin is like mine and youre on the fence, try it. Its worth the price for what it does.

My favorite

Ive been using this Foundation for years. It goes on light and lasts all day. Since I dont get too much sun on my face in summer I change the color one shade darker so it looks like I have some color. Buying from Amazon much better as every retailer prices differently. Amazon gives me the best price and I save time and money not having to search for the best price out in retail land.

This is my go to foundation. I mix it 3:1 with the next shade darker for a totally perfect match to my skin, and apply with a makeup sponge. It lasts all day on its own most of the year-- when it gets really humid out I add a primer. Id call the coverage a strong medium: it wont make you look totally flawless, which I prefer, because that looks unnatural to me. But it will even out skin tone and cover most redness. My moderately oily, acne prone skin loves this stuff, and Ive been using it for years.

Ive been using this foundation for years. It provides good color and coverage. I do add a drop of moisturizer and mix it together before applying to my face. It spreads better that way. It is reasonably priced and works well for my sensitive skin. Expensive is not always better.

Perfect color, hides imperfections while appearing as though I have no makeup on.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

The is the best stuff. I wont buy anything else.